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آموزه های اخلاق حرفه ای اسلام در زمینه بازاریابی و ترفندهای فروش و تاثیر آن بر سلامت روان مصرف کننده و کسب و کار پایدار | ||
فصلنامه علمی - پژوهشی مطالعات اخلاق کاربردی | ||
دوره 20، شماره 4 - شماره پیاپی 78، اسفند 1403، صفحه 190-229 اصل مقاله (1.23 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22081/jare.2025.71274.2020 | ||
نویسنده | ||
زینب رستمی* | ||
دانشگاه تربیت مدرس | ||
تاریخ دریافت: 13 اسفند 1403، تاریخ بازنگری: 19 اسفند 1403، تاریخ پذیرش: 22 اسفند 1403 | ||
چکیده | ||
هدف از پژوهش حاضر بررسی آموزه های اخلاق حرفه ای اسلام در زمینه ی بازاریابی و ترفندهای فروش و تاثیر آن بر سلامت روان مصرف کننده و کسب و کار پایدار بود. بود. مواد و روش ها: برای به دست آوردن دانش دقیق در مورد آموزه های اخلاق حرفه ای اسلام در زمینه ی راهبردهای بازاریابی و ترفند های فروش این پژوهش با روش کیفی سیستماتیک MOOSE ، و استفاده از پژوهش های انجام شده در این زمینه، صورت گرفت. در ابتدا ، 868 مقاله استخراج و پس از غربالگری اولیه و ثانویه در نهایت 13 مقاله ی مربوط با توجه به معیارهای از پیش تعیین شده انتخاب شدند. یافته ها: چهل و نه توصیه ی کلیدی اخلاق حرفه ای مبتنی بر آموزه های اسلامی در زمینه ی راهبردهای فروش و ترفندهای بازاریابی وجود دارد که زیر مجموعه ی شش عامل کلی قرار می گیرد که شامل: کیفیت محصول، اخلاق خرید، اخلاق تعامل با خریدار،اخلاق فروش،اخلاق تجارت و اخلاق حفاظت از حقوق خریدار است. نتایج حاصل از پژوهش نشان داد که آموزه های اخلاق حرفه ای اسلام در زمینه ی بازاریابی و ترفندهای فروش بر سلامت روان مصرف کننده و کسب و کار پایدار اثر مطلوبی دارد که با توجه به اهمیت و ضرورتی که دارد، ترویج آن امری ضروری به نظر می رسد. | ||
کلیدواژهها | ||
بازاریابی؛ فروش؛ اخلاق حرفه ای؛ سلامت روان؛ اسلام | ||
عنوان مقاله [English] | ||
Islamic professional ethics teachings in the field of marketing and sales tactics and its impact on consumer mental health and sustainable business | ||
نویسندگان [English] | ||
Zeinab Rostami | ||
tarbiat odares | ||
چکیده [English] | ||
The aim of the present study was to investigate the strategies of Islamic professional ethics in the field of marketing and sales tactics and its impact on consumer mental health and sustainable business. Materials and Methods: In order to obtain accurate knowledge about the strategies of Islamic professional ethics in the field of marketing strategies and sales tactics, this study was conducted with the MOOSE systematic qualitative method, and using research conducted in this field. Initially, 868 articles were extracted and after primary and secondary screening, finally 13 relevant articles were selected according to predetermined criteria. Findings: There are forty-nine key recommendations of professional ethics based on Islamic strategies in the field of field of marketing and sales tactics, which are grouped under six general factors, including: product quality, purchasing ethics, buyer interaction ethics, sales ethics, business ethics, and buyer rights protection ethics. The results of the study showed that the strategies of Islamic professional ethics in the field of marketing and sales tactics have a favorable effect on consumer mental health and sustainable business, which, given its importance and necessity, seems to be essential to promote. | ||
کلیدواژهها [English] | ||
Marketing, Sales, Professional Ethics, Mental Health, Islam | ||
مراجع | ||
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